A FILMMAKER
WHO USES AI.
NOT AN ENGINEER.
Thrill Films, founded 2026 in Mumbai, India. One director, one method, one rule: no creative decision without a behavioural rationale.
Niddhish Puuzhakkal
Founder · Director
Niddhish Puuzhakkal is a film director with 20+ years behind the camera: 200+ television commercials executed as director and producer, campaigns for 80+ brands including Nike, Harley Davidson, Maruti Suzuki, Adidas, Uber, Toyota, Ford, LG, and three feature films — EGO (released; Arshad Warsi, Juhi Chawla, Divya Dutta), Palkon Pe (post-production; Shweta Tripathi) and Kabirinte Canvas (in production; India's first AI-painted feature).
He has built three in-house production studios, at BBH India, Fountainhead, GroupM, and most recently led AI-native production for scripted content at JioStar.
He is a behavioural psychologist (MA Psychology) and a Six Sigma Black Belt. Both are operating systems, not decorations: the psychology decides what the viewer must believe and feel; the Six Sigma decides how a production removes defects before they are shot.
- Feature films
- EGO · Palkon Pe · Kabirinte Canvas
- TV commercials
- 200+, as director and producer
- Brands
- 80+ campaigned for
- Studios built
- BBH India · Fountainhead · GroupM
- Most recently
- AI-native production for scripted content, JioStar
- Training
- MA Psychology · Six Sigma Black Belt · PMP
- Recognition
- Golden Mikes · One Show Merit
PSYCHOLOGY DECIDES. SIX SIGMA DELIVERS.
Every project starts with a behavioural brief, written before the creative brief. It answers what the viewer must do after watching, what belief must change and from what to what, and what psychological state they must be in when they meet the brand or the character. Casting, camera, grade, pace and music are then evaluated against that map. There are no aesthetic decisions made for their own sake.
Production runs on Six Sigma discipline. Defects are designed out in preflight, not edited out in post. Character and location DNA are locked before generation spend. Music is chosen after picture lock, never before. The result is a pipeline that is fast because it is precise, not fast instead of precise.
ON THE RECORD.
Golden Mikes
One Show Merit
Nothing is listed here without a verifiable record.