01
AI Film Production
Cinematic brand films produced AI-native. Real performances inside generated worlds.
[ AI-NATIVE FILM STUDIO · MUMBAI ]
THRILL
AI-NATIVE CINEMA.
A film director's studio that works AI-native. Brand films, episodic series and feature previsualisation — real performances inside AI-generated worlds.
200+
TV Commercials
3
Feature Films
20+
Years in Film
3 feature films · 200+ TV commercials · 80+ brands · Golden Mikes · One Show Merit
HOUSE REEL
[ THE WORK ]ENGINEERED
ENGINEERED
ATTENTION.
Every frame is intentional. Every cut earns its place. AI is the execution layer. The direction, the psychology and the taste stay human.
200+
TV Commercials
80+
Brands
AI-native
Production
FEATURED
[ FEATURED PROJECT ]
View Full PortfolioFEATURED PROJECT
Selected clients · 200+ TVCs · 80+ brands · 20+ years
[ CREDENTIALS, NOT CLIPPINGS ]
ABOUT THE STUDIOTHE RECORD.
3
Feature films
EGO · Palkon Pe · Kabirinte Canvas
200+
TV commercials
Directed and produced, for 80+ brands across 20+ years
3
Studios built in-house
BBH India · Fountainhead · GroupM
2
Recognitions
Golden Mikes · One Show Merit
[ THREE TRACKS ]ONE STUDIO.
ONE STUDIO.
THREE DOORS.
For platforms & producers
Episodic
Full-season AI-native vertical series, bible to delivery. Original formats, or production to a platform brief.
Episodic productionFor film producersSee the film before you fund it
Before a single shooting day, the studio can previsualise an entire film — locations, sequences, grade, world.
How the studio worksFor brandsBrand films
Cinematic brand films, directed by a filmmaker with two decades of commercials behind him, produced AI-native.
ServicesWhat We Do
WE ENGINEER
ATTENTION.
Thrill Films is a film director's studio that works AI-native. Behavioural brief first, then the film. AI is the execution layer; direction, psychology and taste stay human.
02
Ads That Feel Like Films
Commercials built as narrative, not as interruptions.
03
Short-Form
Reels and Shorts cut for the brain, not the eye. Attention is a depletable resource.
04
Branded Cinema
Your brand as a world. Texture, mood, character.
05
AI Music Videos
Visual worlds that live-action budgets cannot reach.
06
Vertical Micro-Dramas
Episodic 9:16 series for mobile-first audiences. See the Episodic page.
Wild Use-Cases
That actually work.
Launch a product before it exists
Test 10 storylines simultaneously
Build fictional worlds for real brands
Turn founders into cinematic myths
Hyper-personalized at infinite scale
Cultural hijack while it's trending
Pitch decks → cinematic narratives
Music artists building entire eras
WHY US?
Generic is invisible.
Directed by a filmmaker with 20+ years, 200+ TV commercials and three features — not by a prompt engineer
A behavioural brief before every creative brief: what must the viewer believe, feel and do
Real performances inside AI-generated worlds. AI paints worlds; actors act
Six Sigma discipline in production: defects designed out in preflight, not edited out in post
A creative partner that argues for the bold idea, then engineers it
AI-native vs Traditional Production
Three differences that hold up.
Traditional
Thrill Films
TimeMonths from brief to delivery
TimeWeeks. Previs approved on screen before production.
CrewFull unit on location
CrewSmall senior team. Director, DOP, editor, AI pipeline.
IterationsOne cut, costly changes
IterationsMultiple versions of a scene before picture lock.
[ SPOTLIGHT ]
Bringing Brands to Life
Bold, visual-first campaigns for products that want to stand out. A glimpse into how narrative and design combine in brand film.
[ WATCH ON THRILL ]
ALL TRAILERSTHE PLATFORM.
Our mobile-native fiction app. Cinematic vertical series, real performances inside AI-generated worlds. Watch the trailers here, then continue on THRILL.
[ AI TALENT ]DIGITAL
DIGITAL
PERFORMERS,
BUILT TO BRIEF.
The studio designs, builds and operates AI performers for brands and productions: consistent, directable characters with locked identity across campaigns, languages and seasons.
Each performer is directed the way an actor is directed, against a behavioural brief. They are a casting option, not a replacement for one.
Discuss AI TalentWHAT A DIGITAL
PERFORMER PROVIDES.
Continuity
The same performer, look and voice across every campaign and season. Character DNA is locked.
Availability
Production runs on the studio's schedule. No dependency on talent calendars.
Localisation
One performer, many markets and languages, with consistent identity.
Ownership
Retainer and custom builds include full IP ownership of the performer's look and voice.
Evolution
Age, wardrobe and style update with the brand rather than against it.
Hybrid casting
AI performers work alongside human actors when a brief calls for both.
Per Campaign
License
Cast an existing performer from the roster for a campaign. Priced per production.
Annual Contract
Retainer
Exclusive access to a performer for 12 months, with full IP ownership of look and voice.
Bespoke
Custom Build
A proprietary performer designed and built to the brand's brief from the ground up.
By the Numbers
BY THE NUMBERS.
200+TV Commercials
Executed as director and producer across automotive, fashion, FMCG, finance and consumer electronics over 20+ years.
80+Brands
Campaigns for brands from Nike, Harley Davidson, Maruti Suzuki, Adidas, Uber to Toyota. The full list is visible in the work.
3Feature Films
EGO (released) · Palkon Pe (post-production) · Kabirinte Canvas (in production).
[ STAY IN THE LOOP ]NEW WORK.
NEW WORK.
WHEN IT SHIPS.
New films, process notes and what the studio is building next. No schedule, no filler.
Get In TouchTHE BRIEF
THE BRIEF
IS THE FILM.
Brands, producers, platforms. Tell us what you are building and what the viewer needs to believe, feel and do. We will come back with a behavioural brief and a way to make it.
Emailniddhish@lightseekermedia.com
Phone+91 99204 62666
Based inMumbai, India